• 20,000+attendees
  • 60+speakers
  • 160+countries
  • 7+tracks

The Ad World 2023 Recap:

Welcome To Ad World

Join 20,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online.

For two days on 29-30 March 2023, Ad World will stream 7+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.

The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.

“A new standard for digital events.”

“One of the most useful can-use-it-now advertising conferences I’ve seen!”

“The event for visionary advertising ideas.”

Explore Tracks

It's like 8 Events In One

AI IN ADVERTISINGNEW!
Automated Ad CreativesMastering AI PromptsAI & SEO Strategies

Create and experiment with unique content fast through AI

Automated Ad Creatives / Mastering AI Prompts / AI & SEO Strategies / Scaling AI Content / Crafting Video Scripts / Enhancing Video Ad Performance / AI & Ecommerce / AI Campaign Optimization

WHAT YOU WILL LEARN:

Your New Creative Brain: Craft Thumb-Stopping Video Ad Scripts With ChatGPT, CapCut & Descript

Transform Your Growth Experimentation Efforts With AI: The Ultimate Guide for 2023

The Future of AI & Machine Learning in Advertising: The Machines Won

Master ChatGPT Prompts & Generate Unique Content At Scale [Full Playbook]

and more!

WHO YOU WILL LEARN FROM:

Andy Gray - CEO (The Graygency)

Isabel Gan - Growth Product Manager (Unbounce)

Kasim Aslam - Founder & CEO (Solutions 8)

Filipa Canelas - Founder (Able-Academy)

plus experts from Jasper, Zapier, and more!

POWERED BY:

THE FUTURE OF ADVERTISING
Recession-Proof StrategiesMetaverse MarketingWeb3.0 Ads

Leverage advanced advertising techniques to future-proof your business

Recession-Proof Strategies / Metaverse Marketing / Web3.0 Ads / Marketing to Gen Z / Cookieless Tracking / Future Ad Tech / Creator Economy / New Marketing Channels

WHAT YOU WILL LEARN:

Ogilvy Presents: The Antidote to Apathy for Brands

Building Utility & Engagement Into Your Brand’s NFT Launch

Master the Fundamentals of Programmatic Advertising (Campaign Planning & DSPs)

Building an Integrated Media Approach for the Metaverse & Web 3.0

Future-Proof Your Business With Creative Service Subscriptions and AI

and more!

WHO YOU WILL LEARN FROM:

Antonis Kocheilas - Global CEO (Ogilvy Advertising)

Emily Basileo - Coach (500 Global VC)

Karan Saggi - Manager, Client Services (StackAdapt)

Katie Hudson - Managing Director (Futurescapes, Publicis Groupe)

Russ Perry - CEO (Design Pickle)

plus Seth Godin, and experts from Samsung, Twitter, Meta, and more!

POWERED BY:

CONTENT MARKETING
TikTok OrganicConversion CopywritingAI Copy & Creatives

Repurpose content over multiple channels to blow up conversions

TikTok Organic / Conversion Copywriting / AI Copy & Creatives / Influencer Marketing / Ad Copywriting Recipes / Persuasion Hacks / Content Distribution Channels / SEO Frameworks

WHAT YOU WILL LEARN:

Dominate Social Platforms With Omni-Channel Content Frameworks

Grab Your Audience’s Attention With Zero-Click Content (New Framework)

Rank Faster Than Traditional SEO Articles With This Templated Content

TikTok for Brands: The Ultimate Growth Guide for 2023

and more!

WHO YOU WILL LEARN FROM:

Alex Cattoni - Founder (The Copy Posse)

Amanda Natividad - VP Marketing (SparkToro)

Dale Bertrand - President (Fire&Spark)

Sofia Hernandez - Global Head of Business Marketing (TikTok)

plus experts from Semrush, Spotify, Google, and more!

POWERED BY:

BRAND BUILDING
Community BuildingBrand StorytellingEcommerce Marketing

Build an irresistible and memorable brand

Community Building / Brand Storytelling / Ecommerce Marketing / Subscriptions & Loyalty / Personal Branding / Audience Growth / Maximizing CLTV / Building Customer Avatars

WHAT YOU WILL LEARN:

Leveraging LinkedIn to Build a Personal Brand That Converts for You & Your Company

The Science Behind Going Viral on Social Media (60B Views Case Study)

Drive Traffic and Revenue at Scale With PR and Affiliate Marketing

Build a Powerful Brand While Avoiding Cancel Culture [2023 Guide]

and more!

WHO YOU WILL LEARN FROM:

Kyle Peters - Growth Hacker, Innovation & Strategy (Nestle)

Brendan Kane - Founder & CEO (Hook Point LLC)

Amanda Goetz - Founder (House of Wise)

Lauren Kleinman - Founder & CEO (Dreamday) and Co-Founder (The Quality Edit)

Ian Maskell - Global Marketing VP (Accenture)

plus experts from Reddit, Thrasio, and more!

POWERED BY:

AD CREATIVES
TikTok AdsPerformance UGCVideo Ads

Refresh your ad creatives and 5X ROI

TikTok Ads / Performance UGC / Video Ads / Data-Driven Creatives / Thumbstopping Hooks / Ad Fatigue Hacks / Concept Creation Strategies / Dynamic Ad Creatives

WHAT YOU WILL LEARN:

Optimize Your Ads Flywheel With 23 Fresh Content Angles ($13M in 3 Months Case Study)

5X Your Meta + TikTok Ads ROI in 12 Weeks With a Simple, 4-Step Ad Creative Process

Convert the Customers of Tomorrow: The 5 Big Creative Trends

TV & ATL Marketing: The Secret Performance Channel for DTC

The Anatomy of Unskippable Short-Form Video Ads That Generate Revenue

The Power of Micro-Influencers: How To Drive Ad Performance and Generate Evergreen UGC

and more!

WHO YOU WILL LEARN FROM:

Alex Fedotoff - CEO (D2C Brands)

Anvar Jabirov - CEO (Creative Flywheel)

Catherine Oddenino - Marketing Manager, Measurement Solutions (Meta)

Greg Schwartz - Independent Consultant (Household)

Robert Katai - Marketing Communication Manager (Creatopy)

Manana Papiashvili (Insense)

and more!

POWERED BY:

MEDIA BUYING
MetaGoogleTikTok Ads

Beat the recession and build an $11M Funnel with advanced Media Buying strategies

Meta / Google / TikTok Ads / Lead Gen Strategies / Attribution & Tracking / Campaign Scaling Strategies / Audience Targeting Strategies / YouTube Ads Mastery / Campaign Setup Blueprints / Performance Max Campaigns

WHAT YOU WILL LEARN:

Recession-Proof Ad Spend Strategies for 2023 and Beyond (With Proven Case Studies)

Scale to $1.2M With 7 Unconventional Social Media Lead Gen Strategies

The Inner Workings of an $11 Million Dollar Funnel Revealed

Meta Ads Manual: Drive Down Lead Costs, Start 500+ Warm Conversations, and Avoid Ad Fatigue

and more!

WHO YOU WILL LEARN FROM:

Jaleh Rezaei - CEO (Mutiny)

Judy Sahay - CEO & Managing Director (Crowd Media)

Martin Kocandrle - COO (VirtualAd)

Jason Hunt - CMO (Merged Media)

plus experts from Google, Amazon, and more!

CONVERSION OPTIMIZATION
Funnel BlueprintsCRO HacksMastering GA4

Funnel Blueprints / CRO Hacks / Mastering GA4 / UX Optimization / First-Party Data / Traffic Source Optimization / Content Personalization / Funnel Events Tracking

WHAT YOU WILL LEARN:

10X Your Agency in 1 Year Through Niching Down and Offer Creation

Using First-Party Data on Ad Platforms to Boost Conversions

Turbocharge Your Paid Ads With This 6-Step Funnel and Landing Page Blueprint

Lessons From Running a $100M Conversion Rate Optimization Program

The 6-Part Anatomy of High-Converting DTC Product Pages

and more!

WHO YOU WILL LEARN FROM:

Aaron J. Nosbisch - CEO (Lucyd)

Cory Crapes - Co-Founder (RAEK)

Carl Weische - CEO (Accelerated)

David Mausolf - Founder (Apex Growth)

Oliver Kenyon - Co-Founder (ConversionWise)

plus Rand Fishkin and more!

EMAIL & SMS MARKETING
Building NewslettersMaster AutomationsRetention Strategies

Maximize CLTV with SMS, WhatsApp and Email automations

Building Newsletters / Master Automations / Retention Strategies / Email & SMS Campaigns / Audience Segmentation / Lifecyle Marketing / RFM (Recency, Frequency, Monetary) / Subject Lines Mastery

WHAT YOU WILL LEARN:

Explode Your Conversions With WhatsApp Campaigns

Boost Retention and Generate More Leads With 6 Proven Email Strategies

Turn SMS Marketing Into a Money-Making Machine With Cart Recovery and Engagement Boosters

Tap Into a Trillion-Dollar Industry With This SMS Marketing Playbook (+Brand Case Studies)

and more!

WHO YOU WILL LEARN FROM:

Melanie Balke - CEO (The Email Marketers)

Jess Vassallo - Founder & Head of Growth (Evocative Media)

Kelsey Stevenson - Chief Product Officer (Bitly)

plus experts from Mailchimp, and more!

POWERED BY:

ad world 2023 speakers

An unparalleled lineup of Ad World leaders have come to share their secrets.
They will present actionable insights, data-driven knowledge, and innovative ideas from the online advertising industry.

Seth Godin

Marketing Visionary & Founder, Akimbo

Seth Godin

Marketing Visionary & Founder, Akimbo

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Seth Godin is the author of 20 bestsellers that have been read all around the world. His work has been translated into more than 35 languages. He is also the founder of the altMBA and The Akimbo Workshops—online seminars that have transformed the lives of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing the way people see the world. You might be familiar with some of his books: Linchpin, Tribes, The Dip, and Purple Cow. His book, "This Is Marketing", was an instant bestseller around the world. His latest, "The Practice", was published at the end of 2020 and is already a smash hit.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (you can find this by typing “Seth” into Google) is one of the most popular on the internet. His podcast rests in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have completed his influential Akimbo and altMBA workshops, and continue to seek out his invaluable guidance.

Antonis Kocheilas

Global CEO, Ogilvy Advertising

Antonis Kocheilas

Global CEO, Ogilvy Advertising

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Antonis Kocheilas is the Global CEO of Ogilvy Advertising. In this role, he is serving on the executive leadership team of Ogilvy Worldwide with the sole responsibility to harness Ogilvy's capabilities in branding, advertising, and content creation for the growth of brands and businesses under Ogilvy’s stewardship.

Sofia Hernandez

Global Head of Business Marketing, TikTok

Sofia Hernandez

Global Head of Business Marketing, TikTok

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CONTENT MARKETING TRACK

DESCRIPTION

Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she helps brands around the world tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform. Prior to TikTok, Sofia was the Chief Client Officer at consumer insights platform Suzy where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a ‘customer first’ approach. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix and Spotify, Sofia's passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them.

Catherine Oddenino

Marketing Manager, Measurement Solutions, Meta

Catherine Oddenino

Marketing Manager, Measurement Solutions, Meta

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AD CREATIVES TRACK

DESCRIPTION

Catherine works in Meta’s Measurement Solutions Marketing group, developing content and helping to determine research priorities. Catherine has over 20 years’ experience working as a marketing, ad sales and business development executive for media companies. She was a founding member of the New Products Group at Turner Broadcasting, launching several new products and media brands and led business development for the digital food, home and travel brands at Time Inc, including Real Simple, Cooking Light and Sunset. She also founded and ran her own ice cream company, Luca & Bosco in NYC for 4 years.

Darshan Kantak

Vice President of Product Management, Google

Darshan Kantak

Vice President of Product Management, Google

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MEDIA BUYING TRACK

DESCRIPTION

Darshan oversees product development for Search, Shopping and Discovery ads.
Darshan’s team is responsible for Google Search and Retail Ads automation solutions, allowing advertisers to build durable and long-term marketing strategies. His team also oversees Google's ads quality and ads relevance work.
Kantak has been working in Digital Advertising product management for 14 years. He is an expert in designing and managing large scale Ads Serving and Revenue teams and is passionate about improving ad relevance.

Gregory Owens

Managing Director for Europe & Growth Markets, Twitter

Gregory Owens

Managing Director for Europe & Growth Markets, Twitter

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Greg has been leading digital businesses and sales organizations for over 15 years and is currently the Managing Director of Europe and Growth Markets at Twitter. Greg joined Twitter in 2016 leading a multi-market sales force in EMEA focused on helping advertisers and partners to successfully leverage Twitter’s platform. He went on to establish the Twitter performance ads hub in EMEA which specializes in key verticals of Finance, Gaming, Digital Natives and Mobile Apps. Prior to Twitter, Greg has led digital business through turnarounds, transformations and acquisitions at Saongroup and Independent News & Media.

Emily Hotz

Director of Video & Sales Development Managers, Google

Emily Hotz

Director of Video & Sales Development Managers, Google

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CONTENT MARKETING TRACK

DESCRIPTION

As Director of Video and Sales Development Managers, Emily leads teams focused on industry marketing and video advertising solutions for top retailers in the US.
She partners with clients to use creative, data, and technology to make meaningful consumer connections and drive business results. Prior to this role, Emily led a team of Video Specialists, where she helped deliver transformational partnerships and fuel full-funnel growth for performance focused advertisers.
In her twelve years at Google, Emily has held a variety of roles contributing to the growth of Google Chicago and the Global Business organization.
Before Google, Emily was a Management Consultant with Accenture, leading Change Management projects in the Energy Sector. She began her career working on Broadway on the marketing team for a Not for Profit theater. Emily lives on the South Side of Chicago with her husband and 3 children.

Jimmie Stone

VP, Head of Creative Shop, North America, Meta

Jimmie Stone

VP, Head of Creative Shop, North America, Meta

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Jimmie Stone is a creative leader and cultural gardener who has worked for over 20 years to connect brands and consumers through purpose-driven creative work.
Today, Jimmie is the VP, Head of CS for Meta where he oversees the region to inspire brands and agencies to use the power of the Meta platform.
He recently joined from Edelman where he was the Chief Creative Officer NY & U.S. Head of Creative, and a driving force behind the creative 10 years shift of the world’s leading independent agency, responsible for the growth of Edelman’s creative content offering, including building an experiential design group, and best-in-class creative studio and video production team.

Timo Pelz

VP of Business Marketing, Reddit

Timo Pelz

VP of Business Marketing, Reddit

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BRAND BUILDING TRACK

DESCRIPTION

Timo is Reddit’s VP of Business Marketing, driving the go-to-market strategy that showcases the power and effectiveness of Reddit’s ever-evolving advertising offering. He leads the team that connects Reddit’s Sales organization with the wider industry, giving voice to Reddit’s 100,000+ communities for advertisers of all sizes and verticals. Timo has over 15 years of experience spanning a wide range of marketing, including B2C, B2B, communications, strategy, sales, brand, and product. Prior to Reddit, he worked at Instagram where he led global business marketing across brand and product for the company‘s business and advertising solutions. Timo is passionate about creating audience-led work that enables businesses of all sizes to achieve their goals. He earned his bachelor’s degree in North American cultural studies and his M.A. in Political Science from the University of Bonn in Germany. When he’s not working, you’ll find Timo deep in his favorite Reddit communities r/parenting, r/Patriots, r/lawncare, r/TIL, and r/whereintheworld.

Sarah (Larsen) Tobin

VP of Integrated Marketing, Samsung Electronics

Sarah (Larsen) Tobin

VP of Integrated Marketing, Samsung Electronics

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Sarah Larsen leads the Integrated Marketing team for Samsung Home Entertainment and is responsible for building our brand with our consumers and customers across the US.
Her extensive knowledge of the latest and greatest in innovative marketing and especially digital activations paired with her deep expertise with partnerships, experiential and influencer programs has led to numerous sales-driving and award-winning campaigns.
Prior to joining Samsung, Sarah held leadership roles in several global marketing agencies such as Edelman and Ogilvy, working with globally renowned CPG, consumer electronics brands and retailer brands which provided her with a well-rounded view of the marketing landscape.
An avid trends spotter, Sarah spends her free time consuming all things culture related, though her two teenage daughters frequently inform her what is actually cool. She is passionate about the culinary arts, home décor, fashion, entertainment and even picked up mixology while quarantining. Sarah’s husband is from Ireland so she is able to satisfy her travel bug with lots of trips back and forth.

THE ONLINE ADVERTISING EVENT OF THE YEAR

A VIRTUAL EVENT LIKE YOU’VE NEVER SEEN BEFORE

LEARNING

LEARNING

Attend a 2-day Masterclass: Learn the strategies, systems and insider secrets used by the top advertising experts across every major marketing channel.

Get access to 30+ hours of hyper-focused speeches, exclusive interviews, and in-depth panels covering digital marketing's hottest topics.

NETWORKING

NETWORKING 2.0

The networking event of the year: Meet the industry elite, network with 20,000+ marketers, advertisers, ecommerce brands, entrepreneurs and founders.

You will get to experience:

  • Access the exclusive Ad World Community Facebook Group for attendees to start networking and accessing exclusive content
  • Live Speaker Q&A Sessions: Get your questions answered by the experts.
  • Live Networking Mixers: Niche networking with likeminded people that have solutions to problems you’re looking to solve.
  • 1-on-1 networking: Ad World’s Smart-Match algorithm will help you discover people that can move the needle for your business.

LEAD GENERATION

LEAD GENERATION

Get more global leads: Forge valuable, long-lasting connections with industry-leading marketers and advertisers from across the world.

Really want to make a splash? Get an Ad World Booth and secure your company prime real estate in the Ad World Marketplace. Expose your company to the top 1% of digital and performance marketers, ecommerce brand owners, and agency CMOs.

CAREER DEVELOPMENT

CAREER DEVELOPMENT

Ad World is an IAB-approved event that will work towards IAB Certified Professional’s Continuing Education Credits. Together with the IAB (Interactive Advertising Bureau) all Ad World attendees will receive:

  • A “Certified Ad World 2023 Attendee” badge for your website, email signature, and LinkedIn profile
  • A printable digital certificate
  • Recognition as a “Certified Ad World 2023 Attendee”
  • Up to 24 CE Credits* towards your recertification as an IAB Certified Professional

*1 CE credit per 1 hour of content. Required: upload proof of session attendance.

WHAT ATTENDEES SAY ABOUT OUR EVENTS

"The value from the networking and presentations is something that no amount of money can replace."

"Ad World was the closest thing to an in-person event! Everything was there: value, online connections, deals and tons of learning!"

"I was consistently impressed by the quality and substance of presentations. There was no fluff, just actionable and thoughtful approaches to marketing."

THE AD WORLD COMMUNITY

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